'Hollywood sex' reason for rise in Viagra prescriptions. Couples aiming for 'Hollywood sex' are believed to be behind a 20 per cent rise in the number of Viagra prescriptions.
Shows such as Entourage are altering people's attitudes to sex Photo: Getty
Experts believe that scenes from films and TV have meant more men contact their GP when it comes to sexual intercourse.
The rise in Viagra costs the NHS £70 million for the two million doses of the little blue pills that are dispensed, a rise of £40 million in six years.
It means around 30,000 tablets are popped every night to help create a chemical enhanced stir beneath the sheets.
Frank Furedi, a sociologist at Kent University, said: "We live in a world where there is no longer naïve fumbling behind the bushes or that sense or learning from experience. Sex has been fundamentally changed.
"There was a time when people got sex advice from their friends but now the attitudes and images of sex come straight from Hollywood – such as Sex In The City and Entourage – and they make people expect the best.
"There is quite a lot of research now that Viagra is used as a recreational drug to enhance performance. Men use it to overcome performance anxiety and also women use it, although the jury is still out on whether they get extra pleasure from using it."
According to guidelines, Viagra should only be prescribed to men who have other underlying health problems or who are suffering "severe stress" from being impotent.
Despite the Government restrictions on who should get the drug some of the recent increase has been put down to a more liberal approach to the prescribing guidelines to stop men being poisoned by fake Viagra, which is normally sold online.
In the last 12 months the number of Viagra prescriptions has gone from 1.85 million to two million meaning the cost to the NHS has risen from £59m to £70m.
The figures were released from the Prescription Pricing Authority which bills all 150 Primary Care Trusts in England for the drugs their GPs prescribe.
A study of the individual health areas shows the biggest users of Viagra are patients in Hastings and Rother, in Sussex, as well as Halton and St Helens, in Merseyside. These two health areas spend more than £2 for every patient on their roll on Viagra.
At the bottom of the league table comes three London health areas that all spend less than 90p per patient on Viagra. These are Barking & Dagenham (87p), Richmond & Twickenham (81p) and Kingston (78p). ( telegraph.co.uk )
Shows such as Entourage are altering people's attitudes to sex Photo: Getty
Experts believe that scenes from films and TV have meant more men contact their GP when it comes to sexual intercourse.
The rise in Viagra costs the NHS £70 million for the two million doses of the little blue pills that are dispensed, a rise of £40 million in six years.
It means around 30,000 tablets are popped every night to help create a chemical enhanced stir beneath the sheets.
Frank Furedi, a sociologist at Kent University, said: "We live in a world where there is no longer naïve fumbling behind the bushes or that sense or learning from experience. Sex has been fundamentally changed.
"There was a time when people got sex advice from their friends but now the attitudes and images of sex come straight from Hollywood – such as Sex In The City and Entourage – and they make people expect the best.
"There is quite a lot of research now that Viagra is used as a recreational drug to enhance performance. Men use it to overcome performance anxiety and also women use it, although the jury is still out on whether they get extra pleasure from using it."
According to guidelines, Viagra should only be prescribed to men who have other underlying health problems or who are suffering "severe stress" from being impotent.
Despite the Government restrictions on who should get the drug some of the recent increase has been put down to a more liberal approach to the prescribing guidelines to stop men being poisoned by fake Viagra, which is normally sold online.
In the last 12 months the number of Viagra prescriptions has gone from 1.85 million to two million meaning the cost to the NHS has risen from £59m to £70m.
The figures were released from the Prescription Pricing Authority which bills all 150 Primary Care Trusts in England for the drugs their GPs prescribe.
A study of the individual health areas shows the biggest users of Viagra are patients in Hastings and Rother, in Sussex, as well as Halton and St Helens, in Merseyside. These two health areas spend more than £2 for every patient on their roll on Viagra.
At the bottom of the league table comes three London health areas that all spend less than 90p per patient on Viagra. These are Barking & Dagenham (87p), Richmond & Twickenham (81p) and Kingston (78p). ( telegraph.co.uk )
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