The stunning full-length photograph shows her leaning against a ladder as if about to use it to climb the burnished steel wall in front of her.
But most observers would be forgiven for not noticing such background details - or even the trainers she is wearing.
Helena Christensen bares all for Reebok's new EasyTone trainers
The Danish-born model is 41, she is the mother of a 10-year-old son, and her Nineties heyday is long gone. But age has certainly not withered her. In the Reebok shot her long lean body is taut, athletic and perfectly tanned.
The look matches the message Reebok wants to get across - its EasyTone trainers are supposed to allow you to 'take the gym everywhere' by helping you tone up your legs and bottom with every step.
Launching the campaign, Christensen said the shoes technology was perfect for her busy schedule. 'I could feel these working right away which is why I've stuck with them,' she said.
'Living in New York, I like to walk everywhere, so to have trainers that tone your legs and butt as you walk is fantastic,' she explained.
To some, the Reebok photograph might look like one of those nightmares in which you find yourself in the middle of a routine day and suddenly realise you've forgotten to dress.
Life's a beach: Helena Christensen in her heyday with a 1998 swimwear shot for H&M
But nudity is run-of-the-mill for Christensen, who said in a recent interview with Elle magazine: 'I have no problems with showing my body.
‘I’m Danish. Everyone’s naked on the beaches. We don’t really give a s***.’
Christensen rocketed into the stratosphere as a catwalk model and magazine covergirl after appearing naked in the music video for Chris Isaak's 1991 hit Wicked Game.
These days the former Victoria's Secret model runs an antiques shop in Manhattan, where she lives. She also oversees her own line of clothing and pursues a second career as a photographer.
But that cannot stop other photographers' lenses from being drawn to her. In the past few months she has also posed naked for the Elle magazine interview and - with Eva Herzigova and Claudia Schiffer - for ID magazine.
In February she stole the limelight at Calvin Klein's autumn fashion preview when she turned up at the after party wearing an eye-catching basque dress. ( dailymail.co.uk )
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